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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Allow Users to Accept or Reject Cookies with One Click

The law (and resulting directives) around cookies is often misunderstood, leading to bizarre experiences where users are blocked from visiting sites or inundated with complex modal dialogs they must navigate through before they can view the site.

Like most laws, it began with the best intentions. Ten years ago, the web was a “wild west” of tracking and privacy-invading profiling of users across websites. The EU aimed to give people back some rights over their personal information and protect them from non-consensual harvesting by third parties.

The EU ePrivacy Directive states that:

No cookies and trackers must be placed before prior consent from the user, besides those strictly necessary for the basic function of a website.

Analytics cookies allow teams to understand detailed information about who visits the site and their on-site behavior, and these don’t count as “basic...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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