In-app purchases have grown at an astounding rate since Apple launched the App Store. Love them or hate them, in-app purchases are a winning monetization strategy that works for many developers and companies. When implemented well, in-app purchases encourage players to spend extra time playing your game, exploring every expanse and subplot.
On the other hand, in-app purchases can corrupt gameplay for the sake of monetization. There are entire books on the subject of using psychological gameplay tricks to keep players hooked on in-app purchases, and we have seen this style used a lot in the App Store (with financial success). Still, it is possible to create an in-app purchase system that is both successful and healthy for your players. Let's explore some strategies.
