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You're reading from  Getting Started with Flurry Analytics

Product typeBook
Published inDec 2013
Reading LevelIntermediate
PublisherPackt
ISBN-139781782177128
Edition1st Edition
Languages
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Author (1)
Bhanu Birani
Bhanu Birani
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Bhanu Birani

Bhanu Birani has more than 7 years of experience in the software industry. He is passionate about architecting, designing, and developing complicated applications. He specializes in creating web, backend as a service, and mobile products suitable for B2B and B2C context. He has expertise in end to end development to create innovative and engaging applications for mobile devices. After years of programming experience in different programming languages, he started developing applications for iOS devices. He started software development around the same time as his graduation and was really interested in learning about the new technologies emerging in the market. He then joined a game development company. After contributing to the gaming domain, he started working on content-based applications and radio applications. He also contributed to hyperlocal geo-targeting using BLE (iBeacons). Over the years, he has gained experience in all phases of software development as requirement gathering, feasibility analysis, architecture design, coding and debugging, quality improvement, deployment, and maintenance.
Read more about Bhanu Birani

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User retention


What if you acquired a decent number of users and are not able to retain them? User retention is the most challenging concern these days. It has become more difficult because of increased competition, dynamic markets, and fast-paced technology changes.

There are various possibilities to use data provided by Flurry to nourish user retention in our business:

  1. Determine and change the product as per the evolving trends. As we know, moving with the times and the world is crucial. We can use Flurry to keep ourselves updated in the market as Flurry provides data from a huge stack of Big Data and analysis of this data.

    Setting your focus on a positive customer group as per the data so that quality users are always there. There are a few groups of users whose retention gives us a lot of value; therefore, they can be focused on, instead of focusing on negative users.

    The following screenshot demonstrates the output statistics generated from user retention data. These demographics help...

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Getting Started with Flurry Analytics
Published in: Dec 2013Publisher: PacktISBN-13: 9781782177128

Author (1)

author image
Bhanu Birani

Bhanu Birani has more than 7 years of experience in the software industry. He is passionate about architecting, designing, and developing complicated applications. He specializes in creating web, backend as a service, and mobile products suitable for B2B and B2C context. He has expertise in end to end development to create innovative and engaging applications for mobile devices. After years of programming experience in different programming languages, he started developing applications for iOS devices. He started software development around the same time as his graduation and was really interested in learning about the new technologies emerging in the market. He then joined a game development company. After contributing to the gaming domain, he started working on content-based applications and radio applications. He also contributed to hyperlocal geo-targeting using BLE (iBeacons). Over the years, he has gained experience in all phases of software development as requirement gathering, feasibility analysis, architecture design, coding and debugging, quality improvement, deployment, and maintenance.
Read more about Bhanu Birani