Preface

Flurry Analytics provides you with an independent way of tracking your application, with a seamlessly user-friendly, web-based interface to access all the statistical data. Flurry emphasizes providing better control for management over their application and in turn, helps with management decisions by improving product roadmaps to have better user acquisition, engagement, and retention.

This book will teach you the fundamentals of getting started with Flurry Analytics and integrating it in your iOS application. As this book is meant to quickly get you familiar with Flurry and will cover all the important aspects of Flurry Analytics and its iOS SDK, it will cover a lot of subjects very quickly. Throughout the book, we will be dealing with the direct implementations by using effective examples and code. This approach will help you implement the example code and integrate the same thing in to your project quickly.

Working with Flurry is easy. This book will allow you to set up your application in no time. The book explains all the topics using code and includes lots of useful tips that explain all the little parts of Flurry.

One of the key points is segmentation and funnel, which helps you track your application usage for specific user paths. Flurry works for multiplatform applications and web development as well. Flurry also helps you to increase application monetization with better user retention and engagement strategies.

What this book covers

This book is written to get you familiar with the basic fundamentals of using Flurry to fulfil your application analytics. To achieve this, the book is organized in easy to understand examples and codes.

Chapter 1, Getting Ready with Flurry, starts by looking at advantages of using Flurry Analytics. Then, you will learn about configuring your account and applications on Flurry and Flurry's integration in your project. Finally, we will end the chapter by adding some code so you can start tracking applications on Flurry.

Chapter 2, Tracking Applications, explains the ways to set up goals to track your application on Flurry. We'll learn about various ways to track application data in terms of time spent by users on the application, module-based tracking, and tracking the specific version of application.

Chapter 3, Data Analysis, will explain the ways to analyze the data generated by Flurry. This chapter also explains the various features of Flurry that help when analyzing data to generate significant information.

Chapter 4, Technical Analytics, starts by exploring the ways to track application crashes and reading crash analytics data. This chapter also explains how to gather data to stabilize your application. Then finally, we will learn about data usage and its advantages in market analysis.

Chapter 5, Using Your Data, starts by explaining the ways in which the data generated by Flurry can be used to strengthen strategies. Then we will learn about various ways to use the features provided by Flurry to enhance its analytic capabilities. Then we will learn about Push sending options. Finally, we will learn some ways to read the statistics and graphs generated by Flurry.

What you need for this book

You'll need the following things to start writing applications for iOS devices using Parse SDK:

• An Intel-based Mac running Leopard (OS X 10.5.3 or higher)

• Xcode IDE

• You must be enrolled as an iPhone developer in order to test the example projects in your device

Who this book is for

If you want to instantly add analytics to your application, then this book is for you. In this book, you will learn to use Flurry Analytics to track your application and read the data generated to produce significant results. This book helps you to look beyond the number of downloads of your application to actually investigate the way users are interacting with your application.

This book uses Objective-C as its main language, so a basic knowledge of Objective-C is a must. This book assumes that you understand the fundamentals of object-oriented programming and programming in general.

This book is designed to get you started using Flurry Analytics with an iPhone or iPad, so you should be familiar with the iPhone or iPad itself. The iPhone is a great platform for programming as it looks nice and feels nice. Flurry helps you to add analytics to your application in order to track user behavior and improve user retention and engagement.

Conventions

In this book, you will find a number of styles of text that distinguish between different kinds of information. Here are some examples of these styles, and an explanation of their meaning.

Code words in text are shown as follows: "In AppDelegate.h file, find the application:didFinishLaunchingWithOptions: method and find where we are registering for push notifications".

A block of code is set as follows:

- (BOOL)application:(UIApplication *)application
 didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
    ...
    // Register for push notifications
    [application registerForRemoteNotificationTypes: 
                                 UIRemoteNotificationTypeBadge |
                                 UIRemoteNotificationTypeAlert |
                                 UIRemoteNotificationTypeSound];
    ...
}

All the command-line input or output is written as follows:

curl -s https://www.parse.com/downloads/cloud_code/installer.sh | sudo /bin/bash

New terms and important words are shown in bold. Words that you see on the screen, for example, in menus or dialog boxes appear in the text like this: "After clicking on the Event Summary, you can see the list of events you have created".

Note

Warnings or important notes appear in a box like this.

Tip

Tips and tricks appear like this.

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