User Acquisition Analytics in Flurry gives you the ability to analyze the quality of users with respect to your business parameters.
There are various reasons for using Flurry to measure user quality, which areas follows:
To know which age group is using your application more. We can identify the group that is most engaged with our application. This group is a high-quality group for our application business.
To know which user age group is contributing more in revenue generation. We can focus on such a user group and monetize them.
To determine which user age group will be the target for advertisements. Using this, the management can focus on these user groups to maximize the advertisement hit count and interaction with our application.
To know which of your applications is most used by quality users. We can understand the current hits in the market from our portfolio, and start focusing on that application, giving it a higher priority than others.
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