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You're reading from  Getting Started with Flurry Analytics

Product typeBook
Published inDec 2013
Reading LevelIntermediate
PublisherPackt
ISBN-139781782177128
Edition1st Edition
Languages
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Author (1)
Bhanu Birani
Bhanu Birani
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Bhanu Birani

Bhanu Birani has more than 7 years of experience in the software industry. He is passionate about architecting, designing, and developing complicated applications. He specializes in creating web, backend as a service, and mobile products suitable for B2B and B2C context. He has expertise in end to end development to create innovative and engaging applications for mobile devices. After years of programming experience in different programming languages, he started developing applications for iOS devices. He started software development around the same time as his graduation and was really interested in learning about the new technologies emerging in the market. He then joined a game development company. After contributing to the gaming domain, he started working on content-based applications and radio applications. He also contributed to hyperlocal geo-targeting using BLE (iBeacons). Over the years, he has gained experience in all phases of software development as requirement gathering, feasibility analysis, architecture design, coding and debugging, quality improvement, deployment, and maintenance.
Read more about Bhanu Birani

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User acquisition


The strength of your user base is a prominent figure for any business. A user base basically comprises of customers or clients who fuel the business. If you get useful data to acquire quality users/clients/customers, what can be better than that? You can use data from Flurry to maintain user acquisition in following possible ways:

  • To determine the channel/advertising source that is providing you with quality users

  • To determine what your return of investment from a particular channel is

  • To optimize future advertisement campaigns as per your requirements

  • To target a portion of quality users determined in the next release

  • To set up a location-specific campaign to get maximum user acquisition

  • To extract the channel that can provide you maximum user coverage

  • To determine and implement the latest trends in your application domain

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Getting Started with Flurry Analytics
Published in: Dec 2013Publisher: PacktISBN-13: 9781782177128

Author (1)

author image
Bhanu Birani

Bhanu Birani has more than 7 years of experience in the software industry. He is passionate about architecting, designing, and developing complicated applications. He specializes in creating web, backend as a service, and mobile products suitable for B2B and B2C context. He has expertise in end to end development to create innovative and engaging applications for mobile devices. After years of programming experience in different programming languages, he started developing applications for iOS devices. He started software development around the same time as his graduation and was really interested in learning about the new technologies emerging in the market. He then joined a game development company. After contributing to the gaming domain, he started working on content-based applications and radio applications. He also contributed to hyperlocal geo-targeting using BLE (iBeacons). Over the years, he has gained experience in all phases of software development as requirement gathering, feasibility analysis, architecture design, coding and debugging, quality improvement, deployment, and maintenance.
Read more about Bhanu Birani