Social media videos

Social media videos are not just about the different vertical or square aspect ratios; the content is presented in a completely different way. You could use just one word to explain it – fast. But that misses the point. The cutting is done fast, but the real key to social media editing is to get the point across quickly. A social media audience is fickle, and once you understand that they will only stay to watch the video while their interest is piqued, you are on your way to knowing how to edit the material. It’s easy to understand why they are so quick to switch to another video when you consider the millions of other videos at their disposal. See Chapter 3, Planning the Video Story about how to convert a 16x9 aspect ratio video to vertical or square and more details about the editing process.

It should be noted that the examples of social media videos in this section are marketing-focused. By marketing, I mean videos that promote a cause as well...