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You're reading from  The Economics of Data, Analytics, and Digital Transformation

Product typeBook
Published inNov 2020
PublisherPackt
ISBN-139781800561410
Edition1st Edition
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Bill Schmarzo
Bill Schmarzo
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Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
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Empowerment #1: Internalize the Organization's Mission

Gaining buy-in to the organization's Mission Statement requires that everyone be able to internalize what that mission statement means to them, their jobs, and their personal principles.

Make sure that everyone in the organization—and I mean E-V-E-R-Y-O-N-E—understands the organization's Mission Statement (and it will help to have a simple-to-understand one). A Mission Statement should not be long (it should pass the 30-second elevator test) and not contain non-descript, non-committal weasel words. A Mission Statement should clearly articulate why an organization exists.

Here are some of my favorites:

  • TED: Spread ideas.
  • JetBlue: To inspire humanity—both in the air and on the ground.
  • American Heart Association: To be a relentless force for a world of longer, healthier lives.
  • Patagonia: Build the best product, cause no unnecessary harm, use business to inspire...
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The Economics of Data, Analytics, and Digital Transformation
Published in: Nov 2020Publisher: PacktISBN-13: 9781800561410

Author (1)

author image
Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
Read more about Bill Schmarzo