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You're reading from  The Economics of Data, Analytics, and Digital Transformation

Product typeBook
Published inNov 2020
PublisherPackt
ISBN-139781800561410
Edition1st Edition
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Author (1)
Bill Schmarzo
Bill Schmarzo
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Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
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Introduction

The importance of data has changed over the years. As the volume, variety, and velocity of the data grew over the past few years, the economic value of data has been transformed by the big data phenomenon[citation 1] that has enabled organizations to capture a broader, more granular, and more real-time range of customer, product, operational, and market interactions. Today, business leaders see data as a monetization opportunity, and their organizations are embracing data and analytics as the intellectual capital of the modern organization.

More and more companies are also contemplating the organizational and business challenges of accounting for data as a "corporate asset."

Data as an asset exhibits unusual characteristics when compared to other balance sheet assets. Most assets depreciate with usage. However, data appreciates or gains more value with usage; that is, the more the organization uses the data across more use cases, the more valuable,...

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The Economics of Data, Analytics, and Digital Transformation
Published in: Nov 2020Publisher: PacktISBN-13: 9781800561410

Author (1)

author image
Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
Read more about Bill Schmarzo