Creating the Collaborative Value Creation Framework

Data and analytics are powerful assets in which to invest, but organizations struggle to assign these intangible assets their appropriate economic value. Assigning the appropriate value to these digital assets is important if organizations want to maximize their economic impact and optimize organizational investments in data and analytics.

Organizations need a framework—what we will call the collaborative value creation platform—that maximizes the economic value of data and analytic assets across the organization.

Step 1: Prioritizing Business Use Cases

To quantify the value of these intangible data and analytic assets, we need to find a basis point around which the organization can establish the prudent value of the data and analytics. We will use the organization's key business use cases (for example, acquiring more customers, reducing customer churn, improving the quality of care, improving customer...