Summary
Chapter 1, The CEO Mandate: Become Value-driven, Not Data-driven, sets the stage for the rest of the book. If organizations are ready to embrace that "data is the new oil" and the catalyst for the economic growth of the 21st century—then addressing this question becomes paramount to the organization's digital transformation success:
How effective is our organization at leveraging data and analytics to power our business models?
The BDBMMI provides a benchmark against which organizations can compare themselves. But equally important, the Big Data Business Maturity Model provides a roadmap or a guide. It guides organizations in transitioning from retrospective reports that tell them what happened, towards predictions as to what is likely to happen, and prescriptive, and preventative actions based upon those predictions. It guides organizations in helping to monetize their customer, product and operational insights, and finally towards digital transformation...
