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You're reading from  The Economics of Data, Analytics, and Digital Transformation

Product typeBook
Published inNov 2020
PublisherPackt
ISBN-139781800561410
Edition1st Edition
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Bill Schmarzo
Bill Schmarzo
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Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
Read more about Bill Schmarzo

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Transitioning from Business Monitoring to Business Insights

Here are the actions to transition from Phase 1: Business Monitoring to Phase 2: Business Insights:

  • Identify an organizational Strategic Business Initiative; that is, what is the organization trying to accomplish over the next 12 to 18 months from a business perspective, and what are the financial, customer, and operational impacts of that initiative.
  • Identify, validate, value, and prioritize the organization's key business and operational Decisions that the key stakeholders need to make in support of the targeted strategic business initiative. Cluster the decisions into common subject areas or Use Cases.
  • Capture, cleanse, normalize, transform, enrich, and make available the relevant data sources in a Data Lake (a data lake is a centralized data repository that allows organizations to store both structured and unstructured data at the lowest level of granularity)—at the lowest or most detailed...
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Author (1)

author image
Bill Schmarzo

Bill Schmarzo, The Dean of Big Data is a University of San Francisco School of Management Executive Fellow and an Honorary Professor at the School of Business and Economics at the National University of Ireland-Galway where he teaches and mentors students in his courses “Big Data MBA” and “Thinking Like a Data Scientist". He is the author of Big Data: Understanding How Data Powers Big Business, Big Data MBA: Driving Business Strategies with Data Science, and The Art of Thinking Like a Data Scientist. He has written countless whitepapers, articles and blogs, and given keynote presentations and university lectures on the topics of data science, artificial intelligence/machine learning, data economics, design thinking and team empowerment.
Read more about Bill Schmarzo