You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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GTM strategy

Developing and implementing a GTM strategy for a product driven by gamification is a multifaceted process that requires a deep understanding of the target audience, a clear vision for the product’s value proposition, and a robust plan for reaching and engaging potential customers. By following a systematic and collaborative approach, product managers can successfully bring their gamified products to market, capitalizing on the unique benefits of gamification to drive user engagement and deliver lasting value for their organizations.

When you start thinking about the GTM strategy, it’s essential to have the cross-functional relationships established that we covered in the last section—a successful product launch results from multiple teams utilizing their strengths and working together. Before your full-blown product release, you should have had a beta test with a ratio determined by your overall addressable market. All too often, we have seen GTM...

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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GTM strategy

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Authors (2)

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