You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

View More author details

Case study – GuruShots

GuruShots, an online platform that gamifies photography, employed a GTM strategy that revolved around leveraging existing social networks and the inherent attributes of the photography community to drive user acquisition and retention.

Community-driven user acquisition: Understanding that photographers, both professional and hobbyist, often operate within communities where they share their work and seek feedback, GuruShots anchored its user acquisition strategy around these pre-existing communities. The platform made sharing challenges and photos on other social media platforms seamless, which amplified their organic reach.
Social sharing: GuruShots integrated their platform with users’ existing social networks to drive organic growth. Users were incentivized to invite their peers to join the platform to participate in challenges and provide feedback, integrating the product experience with social and competitive elements that encouraged...

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Case study – GuruShots

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Authors (2)

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