You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

View More author details

Case study – Apple Watch

The story of the Apple Watch’s GTM strategy generates intrigue, anticipation, and the usual Apple flair for creating drama and excitement around a product launch. It’s a narrative that revolves around emotion, human connection, and the desire to sell a product and create an experience.

In the lead-up to the Apple Watch launch, Apple realized that its usual GTM strategy would need to be revised. The Apple Watch was a new product category for it and wasn’t just another tech gadget. It was a fashion statement, a health monitor, a communication device, and so much more. Recognizing this, Apple crafted a launch strategy appealing to diverse customer segments:

Apple leaned heavily into storytelling. They crafted a narrative around the Apple Watch focused on how it could enhance and enrich people’s lives. They showcased how the watch could help individuals stay connected, track their fitness, and even navigate unfamiliar...

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Case study – Apple Watch

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Authors (2)

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