You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

View More author details

The Future of Gamification

As we embark on a journey to explore the future of gamification, this chapter will delve into a hypothetical scenario where gamification has become an integral part of various industries, transforming the way people learn, work, and interact. We will analyze the signals of change, such as the increasing demand for personalized and engaging experiences, and the drivers of change, including technological advancements and the evolving landscape of human behavior.

Throughout this chapter, you will learn about the practical applications of gamification in diverse fields and how these emerging trends will shape the world of tomorrow. Specifically, we will cover the following main topics:

Gamification on Earth in 2033
Drivers and signals of change
Four examples of driving the future

By the end of this chapter, you will be equipped with a deeper understanding of the potential and implications of gamification in the future and insights into...

Gamification on Earth in 2033

The year is 2033, and you wake up at 5:30 A.M. because that is when the embedded chip in your brain is programmed to wake you up. You blink to turn on the AR monitor embedded in your eyes. A small eruption of virtual confetti appears in front of you in your bedroom. Congrats – you hit your sleep goal of 8 hours:

Figure 12.1 – The future vision

You stretch and go over to the bathroom to brush your teeth. Checkmark! You are on an active streak of 1,345 morning teeth brushes, and a video pops up in the mirror from your dentist telling you to keep up the excellent work. You turn your wrist and face your right palm upward to open your apps on a screen that looks like it’s out of Star Wars, press the coffee button, and it sends a message downstairs to get your morning brew started.

When walking up to the closest, you get a survey about how you are feeling today, and it cross-references your clothing styles...

Drivers and signals of change

As a researcher of foresight and futurism, my preferred thought leader is the Institute for the Future (IFTF). In this chapter, we will embark on an exciting journey, utilizing the IFTF’s proven approach to exploring the drivers and signals of change that will shape our world in the years to come. We will harness their comprehensive structure and methodologies to craft a thoughtful and compelling forecast of future possibilities. Together, we will envision the emerging trends, challenges, and opportunities ahead and consider how individuals, organizations, and society can navigate the evolving landscape with foresight, creativity, and resilience.

IFTF is a non-profit organization that focuses on identifying emerging trends and exploring the potential impacts of those trends on society, business, and individual lives. IFTF uses two key concepts to help analyze and understand the future: drivers and signals of change.

Drivers of change

Drivers...

Four examples of how gamification will shape the future

As a foresight practitioner, I’m excited to share four examples of how gamification will shape the future. These four examples are technology, policy, demographic shifts in the workforce, and health and wellness. Why should you care? Because gamification is not just a trend, it’s a fundamental shift in how we engage with the world around us. It’s a way to motivate, educate, and drive behavior change in once unimaginable ways.

And while the concept of gamification has been around for a while, we are only starting to scratch the surface of its potential. As technology continues to evolve, policies shift, the workforce changes, and we become more focused on health and wellness, gamification will play an increasingly important role in shaping our lives.

In this section, you will better understand gamification in these four areas and see examples of products and services leading the way. From diabetes management...

Summary

As we reflect on the transformative power of gamification and its potential to impact countless industries, we cannot help but feel a sense of excitement and optimism for the future. The potential applications of gamification are nearly limitless, spanning fields such as advertising, psychology, and education, to name just a few. However, as we consider the endless possibilities, we must remain vigilant and discerning in how we employ this powerful tool. You can use gamification for good or evil, and you are responsible for harnessing its power to create a brighter and more equitable future for all.

The ethical considerations surrounding gamification are vast and multifaceted. We must be careful not to let its allure lead us down a path of exploitation or manipulation. Industries such as gambling, sports betting, retail stock trading, and cryptocurrency trading demonstrate the potential pitfalls of gamification when used irresponsibly or without proper regulation. As we...

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Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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