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Gamification for Product Excellence

You're reading from Gamification for Product Excellence

Product type Book

Published in Sep 2023

Publisher Packt

ISBN-13 9781837638383

Pages 350 pages

Edition 1st Edition

Languages

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Table of Contents (15) Chapters

Preface

1. Chapter 1: Gamification Basics

2. Chapter 2: Gamification for Product Managers

3. Chapter 3: Gamification Frameworks and Experts

4. Chapter 4: Understanding Your User

5. Chapter 5: Game Mechanics and Psychology

6. Chapter 6: Designing a Gamification Strategy

7. Chapter 7: Implementing Your Gamification

8. Chapter 8: Challenges and Limitations in Gamification

9. Chapter 9: Selling Your Gamification Strategy

10. Chapter 10: Gamifying Your Product Development Processes

11. Chapter 11: Case Studies and Best Practices

12. Chapter 12: The Future of Gamification

13. Index

Why subscribe?

14. Other Books You May Enjoy

Gamification on Earth in 2033

The year is 2033, and you wake up at 5:30 A.M. because that is when the embedded chip in your brain is programmed to wake you up. You blink to turn on the AR monitor embedded in your eyes. A small eruption of virtual confetti appears in front of you in your bedroom. Congrats – you hit your sleep goal of 8 hours:

Figure 12.1 – The future vision

Figure 12.1 – The future vision

You stretch and go over to the bathroom to brush your teeth. Checkmark! You are on an active streak of 1,345 morning teeth brushes, and a video pops up in the mirror from your dentist telling you to keep up the excellent work. You turn your wrist and face your right palm upward to open your apps on a screen that looks like it’s out of Star Wars, press the coffee button, and it sends a message downstairs to get your morning brew started.

When walking up to the closest, you get a survey about how you are feeling today, and it cross-references your clothing styles...

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Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.

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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.

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