You're reading from Automate It with Zapier and Generative AI - Second Edition

Product typeBook

Published inAug 2023

PublisherPackt

ISBN-139781803239842

Edition2nd Edition

Tools

Zapier

Concepts

Workflow Automation

Author (1)

Kelly Goss

Lead Score by Zapier – scoring and retrieving lead information

The Lead Score by Zapier built-in app allows you to gather information from the web about a contact and their associated company using their email address. The search also produces a customer fit qualification score based on various data points. The app uses data from MadKudu.com, a data enrichment service, which, as a standalone service, can be quite pricey for small businesses and start-ups. With the Lead Score by Zapier app, you can perform up to 500 free searches per month using this service. However, if you’re likely to need a higher number of searches, you can sign up for a paid plan at MadKudu.com and use the Zapier-MadKudu integration instead of Lead Score by Zapier.

The most common reasons you would want to use Lead Score by Zapier are for enriching contact data, lead prioritization, and qualification, therefore allowing you to make better decisions on which leads to follow up with first and understand...

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Automate It with Zapier and Generative AI - Second Edition

Published in: Aug 2023Publisher: PacktISBN-13: 9781803239842

Author (1)

Kelly Goss

Kelly Goss is a process automation specialist and company director for Solvaa, a cloud-based automation consultancy. She has worked across multiple industry verticals for providing Zapier consultancy, digital process improvement, process mapping and process automation solutions. Kelly is a Zapier Certified Expert and a speaker at multiple events related to automation.
Read more about Kelly Goss

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You're reading from Automate It with Zapier and Generative AI - Second Edition

Lead Score by Zapier – scoring and retrieving lead information

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