This is the meatiest part of the report created for a predictive modeling project. Some users of the report will navigate directly to this section as they are primarily interested in the overall effect of the project. Thus, it is imperative to mention the highlights and most important findings of the project in this section. This is different from reporting the statistics, which is in a way the raw output of the predictive model. In this section, we will focus on the following:
Findings and insights of the analyses
Major problems identified
Major results from the model
The accuracy or efficiency of the model
Action steps for the user to solve the business problem, and so on
If it is a customer segmentation problem, mention the names and characteristics of the segments identified along with the statistical summary for each segment. Recommend a plan to maximize sales and revenue (or whatever the business objective might be) for each of the segments.
If it is a...
