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You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product typeBook
Published inNov 2023
PublisherPackt
ISBN-139781837632848
Edition1st Edition
Concepts
Augmented Reality
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Authors (2):
Irena Cronin
Irena Cronin
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Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

Robert Scoble
Robert Scoble
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Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble

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Clothes, footwear, and cosmetic shopping

In the Metaverse, innovative use cases are redefining the retail experience. Virtual fashion shows and pop-up stores bring exclusive fashion events and curated collections to users in an immersive blend of AR and VR technologies. Virtual shopping assistants offer AI-driven guidance, whether in virtual or physical stores, enhancing the shopping journey. Augmented reality mirrors revolutionize in-store try-ons, allowing users to virtually experiment with outfits and cosmetics. Cosmetic augmented testing labs empower users to create personalized beauty products through AR simulations. Fashion sustainability audits provide shoppers with AR-enabled insights into clothing brands’ sustainability practices. These use cases showcase how the Metaverse is shaping the future of retail, offering convenience, personalization, and sustainability awareness.

Use case 1 – virtual fashion shows and pop-up stores

This use case reimagines the...

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The Immersive Metaverse Playbook for Business Leaders
Published in: Nov 2023Publisher: PacktISBN-13: 9781837632848
© 2023 Packt Publishing Limited All Rights Reserved

Authors (2)

author image
Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

author image
Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble