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The Immersive Metaverse Playbook for Business Leaders

You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product type Book
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Pages 458 pages
Edition 1st Edition
Languages
Authors (2):
Irena Cronin Irena Cronin
Profile icon Irena Cronin
Robert Scoble Robert Scoble
Profile icon Robert Scoble
View More author details

Table of Contents (22) Chapters

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

Summary

The Metaverse has a multitude of advantages and challenges, significantly impacting users worldwide. Our exploration of this extensive virtual universe has unveiled its diverse benefits, from tearing down geographical barriers for businesses to fostering collaboration and innovation in a remote work environment. It revolutionizes customer engagement, empowers data-driven insights, and transforms marketing and advertising strategies. Furthermore, it opens doors to diverse income streams and offers societal advantages, including self-expression, mental well-being, cultural exchange, and innovation across various fields. Inclusivity, entrepreneurship, and environmental benefits further enhance its transformative potential.

However, along with these benefits come notable concerns, with data privacy and ownership taking center stage. Digital surveillance, invasive advertising, hacking and security risks, social interactions, geolocation data sharing, and virtual asset ownership...

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