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The Immersive Metaverse Playbook for Business Leaders

You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product type Book
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Pages 458 pages
Edition 1st Edition
Languages
Concepts
Authors (2):
Irena Cronin Irena Cronin
Profile icon Irena Cronin
LinkedIn
Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
See other products by Irena Cronin
Robert Scoble Robert Scoble
Profile icon Robert Scoble
LinkedIn
Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
See other products by Robert Scoble
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Table of Contents (22) Chapters

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

Summary

This chapter has placed a spotlight on the critical role of UI and UX within the Metaverse, particularly as it pertains to VR and AR. Through an exploration of the unique attributes and requirements of VR and AR, we’ve seen how these technologies demand specialized approaches to design, considering both the immersive nature of VR and the blending of real and virtual in AR.

Beyond mere aesthetics, this chapter has emphasized the tangible business implications of sound UX and UI design. The connection between engaging user experiences and business success in the Metaverse is clear. Effective design can lead to enhanced user retention and satisfaction, ultimately translating to positive business outcomes.

In summary, this investigation into the nuanced realm of UX and UI within the Metaverse, focusing on the specific contexts of VR and AR, offers practical insights and lessons. It underscores the vital role of thoughtful design, not just for creating compelling virtual...

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Authors (2)

Left arrow icon
Profile icon Irena Cronin
LinkedIn
Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more
See other products by Irena Cronin
Profile icon Robert Scoble
LinkedIn
Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more
See other products by Robert Scoble
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