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You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product typeBook
Published inNov 2023
PublisherPackt
ISBN-139781837632848
Edition1st Edition
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Authors (2):
Irena Cronin
Irena Cronin
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Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

Robert Scoble
Robert Scoble
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Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble

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Understanding Perception Technologies

Perception technologies are essential to enable AR, VR, and the Metaverse. We will present here what the main technologies are and how they work, in order for you to understand what the Metaverse is capable of and how businesses can benefit. Areas covered in this chapter include artificial intelligence, computer vision, and tracking and capture technologies.

In this chapter, we will cover the following main topics:

  • What the main perception technologies are for the Metaverse
  • How and why these perception technologies are essential to the Metaverse
  • How businesses can directly benefit from the use of these technologies and to what degree

The role of artificial intelligence

Artificial intelligence (AI) is fundamentally transforming the development and potential of the Metaverse. As an advanced digital ecosystem that integrates VR, AR, and a range of other interactive technologies, the Metaverse represents an evolution of digital interaction that goes beyond anything we’ve previously seen. AI plays a critical role in this ecosystem, enhancing the capabilities of the Metaverse and enabling increasingly sophisticated, immersive, and personalized experiences for users.

AI is the engine that drives the Metaverse’s many features and functions, including real-time interactions, user-generated content, digital economies, and multi-experience interfaces. From enhancing the realism of virtual environments with generative AI models, and facilitating advanced user interactions with natural language processing (NLP), to powering smart digital assistants, AI technologies are fundamental to the vision and operation...

CV

The critical part played by computer vision – an integrated matrix of systems, methodologies, and algorithms enabling computers to interpret, evaluate, and understand visual or multidimensional data – in the establishment and functioning of the Metaverse is unassailable. Computer vision serves as the essential tool that equips these digital worlds to sense and engage with users instantly, thus leading to the creation of lively and fully realized virtual realities. It serves as the bedrock for features such as facial and gesture recognition, reconstruction of objects and scenes, AR overlays, and real-time avatar animation – all crucial elements in crafting an authentic and captivating Metaverse experience.

Here are some key aspects of computer vision used in the Metaverse:

  • Image and video processing: Computer vision relies on advanced image and video processing techniques to analyze, understand, and process visual information from the virtual world...

Tracking and capture technologies

The proliferation of the Metaverse – a sprawling, interconnected virtual realm where digital and physical realities converge – owes much of its dynamism to tracking and capture technologies. These technologies, which include techniques such as motion capture, eye tracking, and object tracking, are critical to enhancing user immersion and enabling complex interactions within this digital frontier.

The Metaverse seeks to provide an experience that extends beyond the realm of traditional 2D interfaces, creating a space where users can engage and interact in ways that feel as real and vibrant as their physical-world experiences. To achieve this level of immersion and interactivity, the Metaverse relies heavily on tracking and capture technologies.

These technologies serve as a conduit, translating the movements and actions of users in the physical world into their digital counterparts in the Metaverse. Motion capture, for instance,...

Summary

Perception technologies – spanning a diverse spectrum of systems such as computer vision, object recognition, auditory processing, and haptic feedback – serve as pivotal cornerstones for the Metaverse. Their importance is twofold, augmenting both the interaction capabilities of users within this expansive digital universe and the sophistication of the virtual environment itself.

Perception technologies enable the Metaverse to accurately interpret user behaviors, actions, and intentions. By capturing and translating real-world movements, gaze, speech, and other human intricacies in the digital space, these technologies create a conduit for intuitive, natural interaction within the Metaverse. This leads to a heightened level of immersion, as users can navigate and interact within the Metaverse in a manner akin to their experiences in the physical world.

Simultaneously, perception technologies allow the Metaverse to dynamically adapt and respond to user input...

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Authors (2)

author image
Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

author image
Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble