During the process of designing gamified applications, the motto that you should keep in mind is just because you can, doesn't mean you should, especially when you begin to add badges, points, and so on to your experience. Badges and points are not the answer to all motivational problems, just like gamification is not going to be the magic dust that you have been looking for to fix a broken system. The other consideration is to not think that gamification is like an additional layer to add to an existing system. In some cases, it is possible to integrate the two, so that one system that is already in place blends in with the new gamified approach, but it does require some work.
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