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In recent years, we have witnessed machine learning gaining more and more popularity in solving traditional business problems. Every so often, a new algorithm is published, beating the current state of the art. It is only natural for businesses (in all industries) to try to leverage the incredible powers of machine learning in their core functionalities.

Before specifying a problem we will be focusing on in this chapter, we provide a brief introduction to the field of machine learning. The machine learning domain can be broken down into two main areas: supervised learning and unsupervised...