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You're reading from  Practical Predictive Analytics

Product typeBook
Published inJun 2017
Reading LevelIntermediate
PublisherPackt
ISBN-139781785886188
Edition1st Edition
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Ralph Winters
Ralph Winters
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Ralph Winters

Ralph Winters started his career as a database researcher for a music performing rights organization (he composed as well!), and then branched out into healthcare survey research, finally landing in the Analytics and Information technology world. He has provided his statistical and analytics expertise to many large fortune 500 companies in the financial, direct marketing, insurance, healthcare, and pharmaceutical industries. He has worked on many diverse types of predictive analytics projects involving customerretention, anti-money laundering, voice of the customer text mining analytics, and health care risk and customer choice models. He is currently data architect for a healthcare services company working in the data and advanced analytics group. He enjoys working collaboratively with a smart team of business analysts, technologists, actuaries as well as with other data scientists. Ralph considered himself a practical person. In addition to authoring Practical Predictive Analytics for Packt Publishing, he has also contributed two tutorials illustrating the use of predictive analytics in Medicine and Healthcare in Practical Predictive Analytics and Decisioning Systems for Medicine: Miner et al., Elsevier September, 2014, and also presented Practical Text Mining with SQL using Relational Databases, at the 2013 11th Annual Text and Social Analytics Summit in Cambridge, MA. Ralph resides in New Jersey with his loving wife Katherine, amazing daughters Claire and Anna, and his four-legged friends, Bubba and Phoebe, who can be unpredictable. Ralph's web site can be found at ralphwinters.com
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Regression techniques


Regression analysis (which is considered a supervised learning algorithm) dates back to the early 1800s when Gauss and Legendre utilized these techniques to measure the trajectories of the planets around the sun (https://en.wikipedia.org/wiki/Regression_analysis). The regression algorithm's usage is still going strong within the predictive analytics community due to its large base of literature and its ability to adapt to a wide range of problems.

Linear regression is the basic regression technique to use when your target variable is continuous. Linear regression is built upon the concept of ordinary least squares, and the functional form of the model is:

The preceding formula illustrates that linear regression models are additive, that is, the results of the prediction are calculated by summing the cross-product values of all of the independent variables, and then adding an intercept (first term of the formula), and error term (last term of the formula). That calculation...

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Practical Predictive Analytics
Published in: Jun 2017Publisher: PacktISBN-13: 9781785886188

Author (1)

author image
Ralph Winters

Ralph Winters started his career as a database researcher for a music performing rights organization (he composed as well!), and then branched out into healthcare survey research, finally landing in the Analytics and Information technology world. He has provided his statistical and analytics expertise to many large fortune 500 companies in the financial, direct marketing, insurance, healthcare, and pharmaceutical industries. He has worked on many diverse types of predictive analytics projects involving customerretention, anti-money laundering, voice of the customer text mining analytics, and health care risk and customer choice models. He is currently data architect for a healthcare services company working in the data and advanced analytics group. He enjoys working collaboratively with a smart team of business analysts, technologists, actuaries as well as with other data scientists. Ralph considered himself a practical person. In addition to authoring Practical Predictive Analytics for Packt Publishing, he has also contributed two tutorials illustrating the use of predictive analytics in Medicine and Healthcare in Practical Predictive Analytics and Decisioning Systems for Medicine: Miner et al., Elsevier September, 2014, and also presented Practical Text Mining with SQL using Relational Databases, at the 2013 11th Annual Text and Social Analytics Summit in Cambridge, MA. Ralph resides in New Jersey with his loving wife Katherine, amazing daughters Claire and Anna, and his four-legged friends, Bubba and Phoebe, who can be unpredictable. Ralph's web site can be found at ralphwinters.com
Read more about Ralph Winters