Search icon
Subscription
0
Cart icon
Close icon
You have no products in your basket yet
Arrow left icon
All Products
Best Sellers
New Releases
Books
Videos
Audiobooks
Learning Hub
Newsletters
Free Learning
Arrow right icon
Practical Predictive Analytics

You're reading from  Practical Predictive Analytics

Product type Book
Published in Jun 2017
Publisher Packt
ISBN-13 9781785886188
Pages 576 pages
Edition 1st Edition
Languages
Author (1):
Ralph Winters Ralph Winters
Profile icon Ralph Winters

Table of Contents (19) Chapters

Title Page
Credits
About the Author
About the Reviewers
www.PacktPub.com
Customer Feedback
Preface
1. Getting Started with Predictive Analytics 2. The Modeling Process 3. Inputting and Exploring Data 4. Introduction to Regression Algorithms 5. Introduction to Decision Trees, Clustering, and SVM 6. Using Survival Analysis to Predict and Analyze Customer Churn 7. Using Market Basket Analysis as a Recommender Engine 8. Exploring Health Care Enrollment Data as a Time Series 9. Introduction to Spark Using R 10. Exploring Large Datasets Using Spark 11. Spark Machine Learning - Regression and Cluster Models 12. Spark Models – Rule-Based Learning

Step 5 evaluation


Model evaluation deals with how accurate or useful the model you have just developed is or will be in the future. Model evaluation can take different forms. Some are more subjective and are domain oriented, such as placing it under the scrutiny of experts in your field, and some are more technically oriented. There are many metrics and procedures available to assess a model. At the basic level, you have many statistics (some of them with acronyms known as AIC, BIC, and AUC) which purport to convey the goodness of a model in a single metric. However, these metrics by themselves are unable to convey the purpose and application of a predictive model to a larger audience and often these metrics are in conflict. Some context is needed. Some would argue that one could also develop a perfectly good predictive model and then be unable to convey its purpose and application to a larger audience. In my opinion, that is a bad model, regardless of how well an evaluation metric fits...

lock icon The rest of the chapter is locked
Register for a free Packt account to unlock a world of extra content!
A free Packt account unlocks extra newsletters, articles, discounted offers, and much more. Start advancing your knowledge today.
Unlock this book and the full library FREE for 7 days
Get unlimited access to 7000+ expert-authored eBooks and videos courses covering every tech area you can think of
Renews at $15.99/month. Cancel anytime}