Using colors to tell a story
Colors can be powerful storytellers. They, highlight important data points and guide the user’s eyes to where you want them to focus.
Associative colors
Colors often have associations. For example, red might indicate a decline or danger, while green might indicate growth or safety. Use these associations to your advantage, but also be aware of cultural differences in color interpretation. In North America and Europe, red is often associated with passion, love, anger, danger, energy, and youth.
In Central and South America, red is also associated with passion and emotion, and it’s frequently used in religious practices, often in combination with white, symbolizing the blood of Christ and the crucifixion.
In Asian cultures, particularly China, red symbolizes honor, success, prosperity, good luck, and a long life, and is often worn by brides as it’s believed to bring happiness and good luck to their marriage. You can read more...
