What you should remember when planning a story

You need to be aware of several factors that will affect how you plan your video. Once you understand the following information, you will find planning much easier.

Knowing your target audience

All video stories, both human and commercial ones, need to be tested for their appeal to the target audience. There is no point in trying to sell fridges to Eskimos, would be one way to put it. It’s not just who the audience is but, more importantly, the attention of the audience or how long they will watch your video. A video about politics is unlikely to hold the attention of a very young audience. A documentary on cars is unlikely to attract people who have no interest in driving.

Don’t fall into the trap of thinking that the target audience is only a pre-production concern. As the video editor, it is just as relevant for you to keep the persona of the target audience in mind as you progress through the edit. You may not...