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You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product typeBook
Published inNov 2023
PublisherPackt
ISBN-139781837632848
Edition1st Edition
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Authors (2):
Irena Cronin
Irena Cronin
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Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
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Robert Scoble
Robert Scoble
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Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
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VR and the Metaverse

In the previous chapter, we addressed how AR will be used in the Metaverse, and we made it clear that there was a solid place there for AR. The reason why this point had to be made is because the Metaverse initially was thought of as a VR-only domain. This comes directly from Neal Stephenson’s 1992 science fiction novel, Snow Crash, where people use VR to access the Metaverse, a term that Stephenson coined himself. So, when we talk about the Metaverse started bubbling up after the Oculus DK1 headset came about, it was assumed that VR was the unique way to access the Metaverse.

What is it about the VR that still clearly anchors it in the Metaverse? The idea is that the Metaverse is an alternate 3D reality where you can immerse yourself, taking you away from the real world. This alternate reality could be a completely fantastical one where the rules of physics do not apply, where there are creatures that have been created by humans, and where there are...

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The Immersive Metaverse Playbook for Business Leaders
Published in: Nov 2023Publisher: PacktISBN-13: 9781837632848

Authors (2)

author image
Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

author image
Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble