You're reading from The Immersive Metaverse Playbook for Business Leaders

Product typeBook

Published inNov 2023

PublisherPackt

ISBN-139781837632848

Edition1st Edition

Concepts

Augmented Reality

Authors (2):

Irena Cronin

Robert Scoble

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Part 1: The Reality of the AR/MR Metaverse

In Part 1, the concept of the Metaverse, which is gaining rapid recognition, is explored in depth. It encompasses advanced technologies such as Augmented Reality (AR) and Virtual Reality (VR). AR’s evolution, from early smartphone applications to upcoming AR glasses, as well as VR, plays a pivotal role in shaping the Metaverse and its experiences in gaming, training, healthcare, and so on.

Within this digital realm, users are exposed to a wealth of 3D content, both professionally generated and user-created, often with the assistance of generative AI. These visual assets serve not only as sources of information and entertainment but also as repositories of searchable objects and specific language within videos, thanks to AI-driven search capabilities.

Furthermore, the integration of apps and digital assistants enhances interaction within the Metaverse, presenting a paradigm shift in how tasks are performed and introducing innovative...

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Authors (2)

Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble