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You're reading from  Gamification for Product Excellence

Product typeBook
Published inSep 2023
PublisherPackt
ISBN-139781837638383
Edition1st Edition
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Authors (2):
Mike Hyzy
Mike Hyzy
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Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle
Bret Wardle
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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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What this book covers

Chapter 1, Gamification Basics, provides an overview of the fundamentals of gamification and its applications in various domains.

Chapter 2, Gamification for Product Teams, explores how gamification can be utilized to enhance product team performance and collaboration.

Chapter 3, Gamification Frameworks and Experts, explores different gamification frameworks and models for designing effective gamified experiences.

Chapter 4, Understanding Your User, covers strategies for understanding user behavior and preferences to tailor gamification elements accordingly.

Chapter 5, Game Mechanics and Psychology, provides an in-depth analysis of various gamification elements and mechanics to create engaging experiences.

Chapter 6, Designing a Gamification Strategy, provides a step-by-step guide to crafting a comprehensive gamification strategy for a specific context.

Chapter 7, Implementing Your Gamification, covers best practices for implementing and evaluating the effectiveness of a gamification strategy.

Chapter 8, Challenges and Limitations in Gamification, examines the challenges and limitations of gamification and how to address them.

Chapter 9, Selling Your Gamification Strategy, covers techniques for effectively presenting and convincing stakeholders to adopt a gamification strategy.

Chapter 10, Gamify Your Product Development Process, shows how to integrate gamification into the product development life cycle for better outcomes.

Chapter 11, Case Studies and Best Practices, provides real-world case studies and examples of successful gamification implementations.

Chapter 12, The Future of Gamification, provides a glimpse into the future trends and potential advancements in the field of gamification.

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Gamification for Product Excellence
Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

author image
Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

author image
Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle