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You're reading from  Gamification for Product Excellence

Product typeBook
Published inSep 2023
PublisherPackt
ISBN-139781837638383
Edition1st Edition
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Authors (2):
Mike Hyzy
Mike Hyzy
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Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle
Bret Wardle
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Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Gamification frameworks and methodologies

A framework or methodology is a holistic way to take on gamification (or any task, for that matter). Some of the frameworks we will discuss are a little older than others, and some are more widely known. But all of them offer some guidance into how you could build gamified design into your product or service. Your tendency might be to gravitate toward one or two frameworks that sound appealing to you, and in some cases, that might be fine, but understanding each of the concepts within might provide you with something that could be easily applied to your project. The explanations provided are overviews, and with each framework, there might be a whole book’s worth of explanations. If any of the frameworks herein seem like they might work, it is worth seeking out further detail.

The MDA framework

The MDA framework is a formal approach to understanding games and their design. The MDA framework was introduced in a paper titled MDA:...

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Gamification for Product Excellence
Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

author image
Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

author image
Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle