You're reading from Gamification for Product Excellence

Product typeBook

Published inSep 2023

PublisherPackt

ISBN-139781837638383

Edition1st Edition

Concepts

Product Management

Authors (2):

Mike Hyzy

Bret Wardle

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Reward systems

Reward systems can be a powerful motivator. By rewarding your users, you can drive several valuable KPIs, including daily/weekly/monthly average users, retention rate, transaction values, and referrals, to name just a few. There are several ways to reward users, but the most successful rely on having meaningful and attainable rewards. You can accomplish that by using one or more of the tactics discussed in this subsection.

A product such as our hypothetical Product Manager Media product would rely on many of these features. The goal of any social platform is to motivate others to spread it to their friends and family. Providing the users with rewards for continued use can encourage them to log in daily and see what’s new.

Point redemption

These systems rely on users earning points or credits for activities. This can be a transaction, filling out a profile, answering questions to better tailor ads, or any number of things. Point systems work particularly...

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Gamification for Product Excellence

Published in: Sep 2023Publisher: PacktISBN-13: 9781837638383

Authors (2)

Mike Hyzy

Mike Hyzy is a highly experienced product strategist and principal consultant with a proven track record of delivering results. Throughout his career, he has demonstrated exceptional leadership skills, guiding cross-functional teams to successful product launches and driving growth for his clients. With a deep understanding of the product development landscape, Mike is known for his ability to develop and execute effective product strategies, bringing innovative products to market. Mike holds key certifications, including an NPDP certification from the Product Development and Management Association, a CSPO certification from the Scrum Alliance, and a Foresight Practitioner certification from the Institute for the Future.
Read more about Mike Hyzy

Bret Wardle

Bret Wardle is an advocate for the convergence of design psychology in games and software. This includes concepts such as understanding similarities between professional e-sport players and software power users and studying the societal changes invoked by using “hi-scores” in e-commerce platforms. He finds joy in implementing these findings to make products and experiences people love to use! He started his career as a game designer and has since moved over to primarily software and product design. Bret has worked within organizations as large as Electronic Arts, and as small as two-person start-ups. Bret is Nielsen Norman Group Masters certified, as well as holding a PMC-V certification from the Pragmatic Institute.
Read more about Bret Wardle

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Reward systems

Point redemption

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Authors (2)

Engineering Manager's Handbook

C++ Game Animation Programming

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