Why do we integrate systems with Sales Cloud?

One of the common challenges for organizations is to move from siloed ways of working, where a team only has awareness of what happens in their team, to a connected, collaborative way of working where they focus on the customer and what they need. Sales Cloud offers this shared visibility and central source of information for the commercial team but without connected processes and systems, it is still possible that the commercial team can operate in their silo.

Connecting processes and systems across functional boundaries breaks down these siloed ways of working, improving both the employee and customer experience. No salesperson wants to call or meet with a customer to talk about repeat business only to find out there is an outstanding support or finance issue that they could have known about or even resolved in advance. If this information was available to the salesperson on-demand in the single system they work in, they would be able...