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You're reading from  Making Big Data Work for Your Business

Product typeBook
Published inOct 2014
Publisher
ISBN-139781783000982
Edition1st Edition
Concepts
Big Data
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Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Sudhi Ranjan Sinha

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.
Read more about Sudhi Ranjan Sinha

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Understanding changes caused by Big Data

Leading Big Data thinkers such as Prof. Mayer Schoenberger, Alex Pentland, and others have been educating the world about some of the fundamental changes being caused by Big Data. The seven key ones are described in the following sections.

Correlation is leading to valuable insights without having to wait for specific causal analysis

Fast and effective processing of lot of data can now accurately predict what is going to happen next without understanding deeply why it is happening. So, the value of evolving data is taking precedence over static knowledge acquired through lot of hard work, perseverance, and significant investment in developmental programs. Prof. Mayer-Schoenberger remarks, "Correlations let us analyze phenomenon not by shedding light on its inner workings but by identifying a useful proxy for it."

This change requires organizations to develop new skills and archive some of the old competencies. For example, in earlier times, retail...

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Making Big Data Work for Your Business
Published in: Oct 2014Publisher: ISBN-13: 9781783000982
© 2014 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Sudhi Ranjan Sinha

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.
Read more about Sudhi Ranjan Sinha

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