Engaging executives effectively
The executive leadership of your business has a very significant role to play in your communication program. If you are one of them, there is extra responsibility on you to make the Big Data program a success. This is imperative because of the following reasons:
You want Big Data to be at the front and center in the strategic agenda of your business
You do not want your project to be treated like just another technology fad
You want people to believe that Big Data and all that you are doing around it is here to stay and will play a considerable role in the future of your business
You want the influence of your leaders to rally the people
You want them to help tackle any noise that may arise
You want them to frame the prospects and possibilities in a very articulate manner to the external world, including your shareholders
You want them to sponsor you and steer you
In order to engage your executives effectively, you need to brief them very well just in case they have...
