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You're reading from  Making Big Data Work for Your Business

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Published inOct 2014
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ISBN-139781783000982
Edition1st Edition
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Sudhi Ranjan Sinha
Sudhi Ranjan Sinha
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Sudhi Ranjan Sinha

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.
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Applying the IMMERSE framework to manage change


Now, you have a good understanding of most of the changes in your world that Big Data is causing. Right away, the question is how do you take all of these changes and manage them for your business. There are many change-management methodologies and frameworks that you can adopt as well. Holger Nauheimer, a famed change management consultant and author, has created a collection of tools, methodologies, and strategies for change management titled The Change Management Toolbook, which is actually available for free download.

We have not found any specific ones developed for Big Data initiatives. We will now introduce a framework called IMMERSE to help you manage the changes. IMMERSE stands for Identify, Modulate, Mitigate, Role play, Educate, Show, and finally Effect; we believe these are the various stages an individual or a team has to go through in the change process. This framework is a progressive sequential one, which you should run in iterations...

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Making Big Data Work for Your Business
Published in: Oct 2014Publisher: ISBN-13: 9781783000982

Author (1)

author image
Sudhi Ranjan Sinha

Sudhi Sinha is a business leader with over 17 years of global experience in technology and general management. He started his career designing and developing database management systems and business intelligence systems. Currently, he is the Vice President for product development and engineering for Building Technology and Services in Johnson Controls. He is also responsible for several Big Data initiatives. He has worked in technology consulting, engineering, sales, strategy, operations, and P&L roles across US, Asia, and Europe. He has written extensively on various technical and management topics including applying Big Data to different aspects of business. Sudhi holds a degree in Production Engineering from Jadavpur University, Kolkata, India. He resides in Mumbai with his wife, Sohini who is an entrepreneur and a fashion designer.
Read more about Sudhi Ranjan Sinha