In this chapter, we'll cover the following recipes:
Congrats! You have finished working on that new shiny application of yours. You are probably now seeking to get more information, know your user's preferences, and why not generate some money from the app as a treat for your hard work.
Firebase offers that and more. With an end-to-end analytics system, AdMob integration, and more, it is what I love to call the next pre-finished working app integration you need to manage, so you can ensure you're hearing feedback and listening to your users at least in an indirect way.
In this chapter, we're going to see how we can manage and implement analytic and AdMob campaigns within your Firebase mobile application.
You've probably heard about Google analytics before. It's the best friend of developers and marketers when it comes to getting metrics and gathering non-intrusive data about their application's users. For a long time, having such a powerful mobile platform was a dream, but now Firebase is offering that by providing you with both a very beautiful yet very informative dashboard that you can find over at your Firebase project console. Here's how our current Android Firebase powered application will look over at Analytics:
It will hold up everything from active users, to a total awesome map showing you where your users are coming from, to even the kind of mobile devices they are using, as well as the OS version. Also, with such integration, we...
Knowing that analytics start when your application starts sending basic information that you normally see on the dashboard, we can simply create another event. This would be an event that would suit our application's needs. Those analytics logs are free forever, so get creative with your logs or simply play it safe and use the Firebase default events and report them back.
Let's see how we can integrate those lovely, full of data events into our applications for both Android and iOS.
Let us first see how event logging is done on Android:
Suppose you want to find out people who like the new movies of Marvel or DC, or you want to discover the people who just like to eat pizza. The user properties section in your Firebase analytics section can give you up to 25 custom defined user properties.
Now let's define some user properties. It starts with selecting the wanted application--in my case, it's my Android application, but you can select any of the apps that use your Firebase project--and then adding the user property itself within the Firebase project console. To do so, simply head to your Project...
AdMob makes your mobile application profitable using nothing but plain good old ads, the integration with Firebase that also provides other services like analytics and more advanced metrics makes Firebase and AdMob the perfect mix. So in the recipes, we're going to cover how we can integrate them into Android and iOS.
We will first discover how to integrate Firebase AdMob within our Android application:
compile 'com.google.firebase:firebase-ads:11.0.4'
Whether there's a new application theme, new background, or a new event font that your shiny application both on Android or iOS can have, customizing ads to match your application is an available option. In this recipe, we're going to see how to make our application support the AdMob native ads express. So let's get to it!
Before we start, please follow the instructions mentioned previously on how to download/configure your project with Firebase AdMob on your respective platform.
Also before performing any coding on our application side, we will need to create the ad unit with the needed style. Remember, the native ads express lets you...
An application can know diversity in a user's gender, age, locations, and more. Targeting your users based on many factors can significantly improve our user experience within our application. In this recipe, we're going to see how we can add just that to our Android and iOS applications.
Please follow the instructions mentioned previously on how to download/configure your project with Firebase AdMob on your respective platform.
Let us first see how ad targeting is implemented in Android:
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