Data
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You're reading from  Database Design and Modeling with Google Cloud

Product typeBook
Published inDec 2023
PublisherPackt
ISBN-139781804611456
Edition1st Edition
Concepts
Databases
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Author (1)
Abirami Sukumaran
Abirami Sukumaran
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Abirami Sukumaran

Abirami Sukumaran is a lead developer advocate at Google, focusing on databases and data to AI journey with Google Cloud. She has over 17 years of experience in data management, data governance, and analytics across several industries in various roles from engineering to leadership, and has 3 patents filed in the data area. She believes in driving social and business impact with technology. She is also an international keynote, tech panel, and motivational speaker, including key events like Google I/O, Cloud NEXT, MLDS, GDS, Huddle Global, India Startup Festival, Women Developers Academy, and so on. She founded Code Vipassana, an award-winning, non-profit, tech-enablement program powered by Google and she runs with the support of Google Developer Communities GDG Cloud Kochi, Chennai, Mumbai, and a few developer leads. She is pursuing her doctoral research in business administration with artificial intelligence, is a certified Yoga instructor, practitioner, and an Indian above everything else.
Read more about Abirami Sukumaran

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Use cases

Unstructured data is generated in the real world in the form of social media posts, tweets, IoT data, camera feeds, movies, music, AI-generated data, and more. Organizations and businesses can use this kind of data to solve problems transactionally and also to derive analytical insights. Some transactional applications use unstructured data for the following reasons:

  • Verify biometric information such as facial recognition for checked-in passengers in airports
  • Process music and video files to identify songs, videos, and faces
  • Image classification and identification
  • Video and audio suggestions and personalization
  • Behavior-based usage prediction
  • Behavior-based fraud detection
  • Posture detection and tracking in sports and fitness applications
  • Movement and symptoms-based health alert generation and tracking

Analytical applications for unstructured data are unlimited as organizations have the potential to scale, evolve, and transform their...

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Database Design and Modeling with Google Cloud
Published in: Dec 2023Publisher: PacktISBN-13: 9781804611456
© 2023 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Abirami Sukumaran

Abirami Sukumaran is a lead developer advocate at Google, focusing on databases and data to AI journey with Google Cloud. She has over 17 years of experience in data management, data governance, and analytics across several industries in various roles from engineering to leadership, and has 3 patents filed in the data area. She believes in driving social and business impact with technology. She is also an international keynote, tech panel, and motivational speaker, including key events like Google I/O, Cloud NEXT, MLDS, GDS, Huddle Global, India Startup Festival, Women Developers Academy, and so on. She founded Code Vipassana, an award-winning, non-profit, tech-enablement program powered by Google and she runs with the support of Google Developer Communities GDG Cloud Kochi, Chennai, Mumbai, and a few developer leads. She is pursuing her doctoral research in business administration with artificial intelligence, is a certified Yoga instructor, practitioner, and an Indian above everything else.
Read more about Abirami Sukumaran

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