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You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product typeBook
Published inNov 2023
PublisherPackt
ISBN-139781837632848
Edition1st Edition
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Authors (2):
Irena Cronin
Irena Cronin
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Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

Robert Scoble
Robert Scoble
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Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble

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Metaverse of benefits

The Metaverse, a digital frontier, is redefining the rules of engagement for businesses across the globe. It tears down geographical barriers, giving rise to unprecedented global reach and market expansion. In this limitless digital realm, companies find not only boundless opportunities but also significant cost savings as overhead costs associated with physical locations fade into obscurity.

But it’s not just about efficiency; the Metaverse ushers in a new era of collaboration and remote work. No longer confined by physical distances, teams can seamlessly interact and innovate, supporting diverse work preferences.

Perhaps most strikingly, the Metaverse revolutionizes customer engagement. Brands craft immersive experiences that forge profound emotional connections with their audience. Data-driven insights gleaned from this digital landscape empower businesses to adapt in real time, creating a personalized and captivating brand narrative.

Yet, it...

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The Immersive Metaverse Playbook for Business Leaders
Published in: Nov 2023Publisher: PacktISBN-13: 9781837632848

Authors (2)

author image
Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

author image
Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble