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The Immersive Metaverse Playbook for Business Leaders

You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product type Book
Published in Nov 2023
Publisher Packt
ISBN-13 9781837632848
Pages 458 pages
Edition 1st Edition
Languages
Authors (2):
Irena Cronin Irena Cronin
Profile icon Irena Cronin
Robert Scoble Robert Scoble
Profile icon Robert Scoble
View More author details

Table of Contents (22) Chapters

Preface 1. Part 1: The Reality of the AR/MR Metaverse
2. Chapter 1: The What and Why of the Metaverse 3. Chapter 2: Augmented Reality Status Quo 4. Chapter 3: Where Is Virtual Reality Heading? 5. Chapter 4: The Value of Using 3D Visuals to Interact 6. Part 2: Key Technologies That Power the Metaverse
7. Chapter 5: Understanding Perception Technologies 8. Chapter 6: The Different Types of Computing Technologies 9. Chapter 7: Where Are APIs Needed 10. Chapter 8: Making and Using 3D Models and Integrating 2D Content 11. Chapter 9: Understanding User Experience Design and User Interface 12. Part 3: Consumer and Enterprise Use Cases
13. Chapter 10: New Ways of Social Interaction 14. Chapter 11: Virtual and Onsite Work 15. Chapter 12: 3D and 2D Content Forms and Creation 16. Chapter 13: Retail Experiences 17. Part 4: Why Metaverse Redux?
18. Chapter 14: Benefits and Possible Dangers Reframed 19. Chapter 15: Future Vision 20. Index 21. Other Books You May Enjoy

Business growth through VR and AR UX/UI design

The advent of VR and AR within the Metaverse represents an uncharted frontier for innovation, creativity, and business expansion. Dividing our exploration into four critical sections, we focus on the distinct business benefits related to proficient UX and UI design in both VR and AR. These sections encapsulate the facets of enhancing engagement through immersive UX, driving revenue generation, optimizing operational efficiency, and navigating risk mitigation with ethical considerations. Furthermore, the application of strategic UX and UI design in brand building, innovation in products and services, sustainability, cost savings, and market expansion is detailed. Through this analysis, we aim to illuminate the multifaceted opportunities that both VR and AR offer, enabling businesses to leverage these technologies for success and long-term growth within the Metaverse ecosystem.

VR UX business benefit

VR UX is more than a technological...

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