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You're reading from  The Immersive Metaverse Playbook for Business Leaders

Product typeBook
Published inNov 2023
PublisherPackt
ISBN-139781837632848
Edition1st Edition
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Authors (2):
Irena Cronin
Irena Cronin
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Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

Robert Scoble
Robert Scoble
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Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble

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Making and Using 3D Models and Integrating 2D Content

Software tools for 3D imaging, avatar creation, and integration of 2D visuals for the Metaverse are vital. These software tools, together with AI software, enable the Metaverse to have content. Avatar creation, especially, is undergoing rapid change from what was originally cartoony to more realistic renders. In this chapter, we’ll review software functionality for each software area, as well as specify who the main companies are.

In this chapter, we’re going to cover the following main topics:

  • Why software that enables 3D imaging, avatar creation, and integration of 2D visuals is vital to the Metaverse
  • How 3D imaging and Generative AI are starting a revolution of easily created 3D objects, as well as the start of 3D video, and how this greatly affects content, social interaction, and business in the Metaverse
  • The current status of avatar creation, and how avatars used in the Metaverse aid in social...

3D revolution and 2D evolution

The Metaverse, often described as the amalgamation of video games, social media, and the vast realm of the internet, represents the frontier of digital immersion. At its core, the magic that breathes life into this expansive virtual world hinges on technological marvels such as 3D imaging, intricate avatar creation, and the adept integration of 2D visuals.

Entering the Metaverse is akin to stepping into an alternate dimension. Thanks to 3D imaging, this dimension doesn’t merely exist as flat visuals; it offers depth, tangibility, and a sense of place. Whether you’re navigating bustling digital cities, ascending virtual peaks, or exploring underwater realms, 3D imaging ensures a richness of experience. And as our technological prowess continues to grow, the lines between this virtual space and reality will blur further.

Avatars serve as the inhabitants of the Metaverse, acting as our digital proxies. The ability to customize these entities...

The dynamic dance of 3D imaging and generative AI

The Metaverse, blending both VR and AR, is an emerging digital universe where the boundaries of physical reality blur into a vast expanse of virtual landscapes. No longer a mere concept of science fiction, it’s swiftly evolving as our next digital domain. Pioneered by advancements in 3D imaging and generative AI, these technologies are transforming our interactions within this space and are fundamental in sculpting the Metaverse’s evolving architecture.

3D imaging – the artisan’s tool in the digital era

In the digital era, 3D imaging stands as a pivotal bridge between the digital and physical worlds, reshaping the way we visualize, design, and interact with our surroundings. Originally a domain for dedicated artists and film studios, its relevance has grown exponentially, finding applications in diverse sectors such as entertainment, architecture, healthcare, and eCommerce. This artistic and technological...

Avatar creation

Designing avatars for the Metaverse encompasses a blend of artistic design, technological skills, and an understanding of societal norms. The Metaverse, essentially a vast shared digital realm born from the fusion of augmented reality and immersive digital environments, has elevated the importance of avatars as our digital counterparts. Let’s delve into the multifaceted procedure and considerations involved in crafting these avatars for the Metaverse.

Envisioning and blueprinting

  • Avatar’s role: Determining if the avatar will act as an individual’s digital twin, an imaginative character, or a representation of an idea is the initial step.
  • Design origins: Inspirations can be drawn from diverse sources, such as myths, modern media, historical events, or individual narratives.
  • Preliminary designs: Before diving into 3D, initial 2D sketches give a basic framework of the avatar’s appearance.
  • Iterative feedback: Collecting...

2D integration

The Metaverse represents a convergence of digitally enhanced physical reality with interactive virtual spaces. For it to be comprehensive, it’s imperative to seamlessly incorporate traditional 2D digital content, such as videos, images, and text, into its predominantly 3D environments.

Why is 2D integration essential?

2D Integration is a key element in the modern digital world, particularly in the Metaverse. It connects the vast amount of existing 2D content with new 3D environments, creating a bridge between simple content creation and immersive experiences. By providing an accessible way to link different digital formats, 2D integration proves essential in shaping the future of technology, demonstrating its ongoing importance and practical value.

  • Legacy and historical relevance: Given the vast reservoir of 2D content, such as historical data, media, and educational resources, it’s crucial to make them accessible in the Metaverse without...

Summary

The Metaverse’s dynamism is heavily powered by 3D imaging and soon, more by generative AI techniques. The spaces we explored, rich in detail and depth, owe their realism to these cutting-edge 3D technologies. But it’s not just the environments that captivate us – it’s also the inhabitants. AI-generated avatars bring individualism and realism to the virtual space. These AI-generated avatars not only mirror real-world likenesses but can also encapsulate fantastical representations, allowing users to express themselves uniquely.

While 3D offers an immersive depth, the 2D visuals embed vital context and navigational cues. In essence, the vast 3D landscapes and the AI-enhanced avatars, which are punctuated by 2D elements, make the Metaverse both a wonder to explore and intuitive to navigate.

In our next chapter, Chapter 9, Understanding User Experience Design and User Interface, we’ll examine the distinctions between UX and UI design for...

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Authors (2)

author image
Irena Cronin

Irena Cronin is the SVP of product for DADOS technology, which involves making an app for the Apple Vision Pro that offers data analytics and visualization. She is also the CEO of Infinite Retina, which provides research to help companies develop and implement AI, AR, and other new technologies for their businesses. Prior to this, she worked for several years as an equity research analyst and gained extensive experience in evaluating both public and private companies. Cronin has a joint MBA/MA from the University of Southern California and an MS with distinction in management and systems from New York University. She graduated with a BA from the University of Pennsylvania with a major in economics (summa cum laude).
Read more about Irena Cronin

author image
Robert Scoble

Robert Scoble has coauthored four books on technology innovation – each a decade before the said technology went completely mainstream. He has interviewed thousands of entrepreneurs in the tech industry and has long kept his social media audiences up to date on what is happening inside the world of tech, which is bringing us so many innovations. Robert currently tracks the AI industry and is the host of a new video show, Unaligned, where he interviews entrepreneurs from the thousands of AI companies he tracks as head of strategy for Infinite Retina.
Read more about Robert Scoble