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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
Concepts
User Experience
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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The User Should Always Know What Stage They Are at in Any Given Journey

Some of the worst experiences in digital products come from not adhering to this principle. For example, a user’s profile page that can’t be saved because there’s another step to complete or the user who abandons their checkout journey because they’re not sure how many more steps there will be.

Most users will approach your product with an incomplete (or non-existent) conceptual model of how it functions—this is normal. You need to expose some of this to the user, so they can understand how to use the product.

Although the user will not consciously “know” what stage they’re at, at all times they should at least have a general sense of it and you can deliver that experience with some simple cues. Much like landmarks in the real world, your product should include visually different areas that serve as landmarks in the product.

The home screen should...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885
© 2022 Packt Publishing Limited All Rights Reserved

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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