Show, Don’t Tell
The expression “show, don’t tell” comes from screenwriting and fiction. Often attributed to playwright Anton Chekhov, the technique is intended to allow the reader to experience the story through action, words, senses, and feelings, rather than through the author’s exposition and description.
Show the viewer (or user) the situation and let them approach it in their own way. It’s also a great mantra to repeat to yourself if you’re working on the experience of onboarding, feature guides, or other tuition—showing users how to use your product is always better than telling them.
The first reason for this is that users don’t read text. Really, they don’t. Time and again, in user test after user test, I’ve witnessed this with my own eyes—users simply don’t read blocks of onscreen copy. You have to show them how to use the product, not write a description using prose.
Onscreen...
