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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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Don’t Use Obsolete Icons

For about 20 years, the “floppy diskette” icon has meant “save” and this connection persists in UIs across desktop and web apps. It was a great visual metaphor for a long time, but things have changed and many users under the age of 20 will have never laid eyes on a floppy disk—if they know it at all, it’ll be from seeing the icon, not the real object.

Other examples include old telephones with handsets, curly cords, and rotary dials; radio microphones from the 1950s; and reel-to-reel tape recorder icons to mean “voicemail.”

Figure 35.1: Ten years from now, nobody will know what any of these are

Try to think about how the visual metaphors you use will work for different age groups, cultures, and languages. Searching for the right visual metaphor for an icon is often challenging work but rewarding, and your users will benefit from increased familiarity with your product.

Increasingly...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant