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You're reading from  101 UX Principles – 2nd edition - Second Edition

Product typeBook
Published inMay 2022
PublisherPackt
ISBN-139781803234885
Edition2nd Edition
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Author (1)
Will Grant
Will Grant
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Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant

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When a User Refreshes a Feed, Move Them to the Last Unread Item

Typically, a feed (or any list of items) will have links on each item to view them or perform actions on them. This means that users may well be navigating back and forth to these lists.

Imagine a list of news items; it’s likely that a user would read the list, then choose one or more news items to read, each time navigating back to the list view. Don’t simply reload the feed and put the user back to the start again, you monster!

As an example, Twitter shows the user how many tweets behind they are, allowing them to manually reload if they wish, but not altering the feed without their explicit action:

Figure 28.1: Twitter getting something right for a change

Of course, technically, the feed may well have changed in the time it took the user to read the story, but if it keeps updating, it’s disorienting and difficult to use. Yes, this means additionally keeping track of where your...

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101 UX Principles – 2nd edition - Second Edition
Published in: May 2022Publisher: PacktISBN-13: 9781803234885

Author (1)

author image
Will Grant

Will Grant is a British UI/UX expert and a digital product designer. He is a web technology entrepreneur with over 25 years' experience, leading teams (and products) at the intersection of technology and usability. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world leaders in usable design. Since then, Will has overseen the user experience and interaction design of several large-scale web sites and apps, reaching over a billion users in the process. Will is a "design purist" and obsessed with building beautiful, compelling, and familiar products that customers intuitively know how to use.
Read more about Will Grant