How to craft a compelling narrative
Creating a compelling narrative is the last significant and, perhaps, most important bit in data storytelling. As a report developer, your responsibility is to distill your data insights into a single, short, and compelling narrative that guides the audience to the desired conclusion. Without any narrative, most data visualizations are nothing but visual dumps.
Remember — the narrative is always present in the data. It is your job as a data analyst to find it, present it meaningfully, and engage the audience. Also, keep in mind that too much narrative can crash your data story and paralyze the minds of the audience.
In this section, we explore some important factors for constructing a powerful narrative. As part of crafting a narrative, we are looking to focus on the key message, influence decision-making, and drive user engagement through emotions. This process encompasses everything from start to finish in the report design process...