This chapter outlined how to use CiviCRM to improve how you communicate with your organization's constituents. The first section focused on the broader topic of how communications should be aligned with the organization's overall CRM strategy.
Subsequent sections gradually built from sending an e-mail to one or a few constituents to sending out bulk e-mails to hundreds or thousands. Not all of the focus was on e-mail communications. We also looked at using CiviCRM to send bulk SMSes, print labels for postal mailings, record those mailings as activities for all the recipients, including a soft copy of the letter, and print personalized letters.
We then looked at strategies for list-building using CiviCRM profiles to enable users to subscribe to bulk e-mail products such as newspapers. While implementing profiles in recipe-style format, we took into consideration the differences and options present in the Drupal, Joomla!, and WordPress installations.
As lists are being built and constituents...
