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Using CiviCRM - Second Edition

You're reading from  Using CiviCRM - Second Edition

Product type Book
Published in Aug 2016
Publisher
ISBN-13 9781783281459
Pages 574 pages
Edition 2nd Edition
Languages
Concepts
Authors (3):
Erik Hommel Erik Hommel
Profile icon Erik Hommel
Joseph Murray Joseph Murray
Profile icon Joseph Murray
Brian P Shaughnessy Brian P Shaughnessy
Profile icon Brian P Shaughnessy
View More author details

Table of Contents (20) Chapters

Using CiviCRM - Second Edition
Credits
About the Authors
www.PacktPub.com
Preface
1. Achieving Your Mission with CiviCRM 2. Planning Your CRM Implementation 3. Installation, Configuration, and Maintenance 4. CiviCRM Basics – Moving through the System and Working with Contacts 5. Collecting, Organizing, and Importing Data 6. Communicating Better 7. Campaigning with Petitions and Surveys 8. Fundraising for Your Mission 9. Growing Your Membership and Interacting with Members 10. Managing Events 11. Interacting with Constituents – Managing Cases 12. Providing Support – Grant Management 13. Telling Your Story – Building Reports 14. Customization, Community, and Cooperation Index

Integrating events into your CRM strategy


One of the challenges of writing a book about software like CiviCRM is that it's really easy to remain modularized, and consequently, it would be easy for you to approach the software in a purely modularized way. That's fine to a large extent; you will naturally think and be structured around these blocks of functionality such as events, members, donations, case management, and so on. However, every so often, it's good to think outside of those modularized boxes and push beyond to realize the full potential of the software.

You've created an event, published the registration form, collected registrations, pulled your attendance list, printed name badges, and presented a report to your Board of Directors. In short, you've experienced a successful event management process.

However, what have you done to invite attendees to take further action? Perhaps become involved in a committee, sign up for an e-newsletter, or join the organization as a member?

As...

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